Find the stage your business is at. Then get the training built for it.
Whether you are still figuring out your idea or already in business and stuck, there is a programme built for exactly where you are.
Programme pathways
Three SIYB pathways. One progression.
GYB
Generate Your Business Idea
For aspiring entrepreneurs who have not yet settled on a business concept. Participants explore market opportunities, assess their own skills and resources, and arrive at a viable, realistic business idea ready for the next stage.
SYB
Start Your Business
A structured preparation programme for entrepreneurs who have an idea and are ready to launch. Covers business planning, market research, financial projections, and the practical steps to open a business on solid ground.
IYB
Improve Your Business
A six module programme for entrepreneurs already in business who need to strengthen their operations.
Compare
Which programme fits your stage?
Programme comparison
Programme
Stage
Best for
Details
Generate Your Business Idea (GYB)
Idea stage
For those who want to start but do not know what yet.
You are an aspiring entrepreneur exploring a business idea for the first time
You are an early stage business owner preparing to launch
You are an established MSME owner looking to strengthen your systems and profitability
You represent an NGO, SACCO, government programme, or corporate foundation seeking globally recognised entrepreneurship training for your members
For the undecided
GYB: Generate Your Business Idea
You want to start something. You just do not know what yet. GYB walks you through structured exercises to spot real opportunities around you, test them against your skills and your market, and walk away with an idea worth building, not just one you are hoping works.
You know what you want to start. Now you need the plan that gets it off the ground without the guesswork. SYB takes you through building a real business plan, covering market, finance, and operations, so you launch with a structure that can carry the weight.
What You Will Leave With
A business plan you can take to a bank or investor
Realistic startup costs and pricing set from day one
Your business exists. It might even be busy. Busy is not the same as profitable. IYB covers the six areas that quietly decide whether a business grows or just survives.
Module 1
Marketing
Know your customer, your competitors, and how to reach more of the right people. Understand what makes them buy and how to keep them coming back.
Module 2
Costing
Price every product so you know your real margin, not a guessed one. Stop undercharging and start running the numbers properly.
Module 3
Buying and Stock Control
Plan your purchases better. Buy at a lower cost. Prevent stock loss. Stop tying up cash in inventory that sits too long or runs out at the wrong time.
Module 4
Record Keeping
Simple, practical records that tell you, at any time, whether your business is actually making money.
Module 5
Planning For Your Business
Set goals for the next year that are specific enough to hit and build the plan that gets you there step by step.
Module 6
People and Productivity
Get more done from the team you already have. Manage people well, build accountability, and stop being the only person holding everything together.
The SIYB Business Game is a practical simulation used within all SIYB sessions. Participants are placed in charge of a running business and challenged to plan, organise, produce, compete, negotiate, and cooperate.
Buying, pricing, selling, and reading the results in real time. Finance lessons become decisions your team feels, which is why they stick. It takes business theory off the page and puts it into practice in the training room.
Developed through a partnership between the ILO and Microsoft, WIDB is a four module foundations programme that teaches women entrepreneurs how to position themselves in the digital economy. By the end, you leave with a personalised digitalisation action plan, not just a certificate.
Why Digitalise
Participants understand why digital transformation matters for their specific business, moving from awareness to a clear rationale for taking action.
Building an Online Presence
Practical guidance on establishing a visible, credible presence through social media, messaging platforms, or a website, based on what fits the business best.
Selling Online
An honest look at e commerce options available to small businesses, how to approach online selling, and what it actually takes to move products and services through digital channels.
Adapting Business Processes
How digital selling affects the rest of the business, from receiving orders and managing payments to fulfilling and delivering to customers efficiently.
Programme at a Glance
Blended delivery: training sessions, self guided eLearning, and individual coaching
Customisable to the specific context and challenges of each participant
Participants leave with a digitalisation action plan built around their own business
ILO certificate of completion awarded on successful submission of the digitalisation plan
Who This Programme Is For
Women entrepreneurs in retail, agribusiness, beauty, fashion, and services
Women led MSMEs ready to sell online and grow their customer base digitally
NGOs and foundations seeking targeted digital skills training for women beneficiaries
It depends on the programme and group size. A single IYB module can run as a one day session. A full GYB to SYB pathway runs across several sessions over a few days. I will scope this with you before we start.
Do you train groups or individuals?
Both. I run cohort training for NGOs, SACCOs, and government partners, and I also work one on one or with small groups.
Is this only for people with a registered business?
No. GYB is built for people who have not started yet. SYB and IYB are for those further along.
Can institutions fund training for their members?
Yes. I work with NGOs, SACCOs, government bodies, and corporate foundations to deliver cohort training and report outcomes to funders.
Do you train in languages other than English?
Sessions run in English with Swahili used naturally where it helps a group understand faster.
What digital skill level does WIDB require?
None. WIDB starts from wherever you are, even if you have never sold online before.